Latest Story

Facebook Fraud *or* Why Not To Buy Fans From Facebook

February 11, 2014
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faux-fans-facebook

Do you have a Facebook page for your brand? Have you ever used Facebook Ads to ‘buy fans’? Many companies consider it best practice to keep a few low level, very targeted, ads running, just to help with brand visibility on Facebook. Or maybe you’ve written a post and ‘boosted’ the readership via a Facebook ad. If so, what you’re about to watch will probably depress you. The sad truth spoken in this video, from…

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Why You Need to Get Started Video Marketing

February 8, 2014
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youtube-logo

The numbers are shocking. More than 1 billion unique visitors tune into YouTube every month. YouTube is the second largest search engine and the third most visited website on the internet. It’s the next best thing to people meeting you face to face. In many ways it’s better. Your YouTube video can be there when…

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The Importance of Mining Existing Fans to Grow Facebook

July 24, 2013
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Low Quality Posts Can Hurt Facebook Performance Facebook is always playing with its edgerank algorithm that determines how many of a page’s fans actually see posted content. Since late last year, Facebook has been placing more emphasis on negative feedback received by a channel. Pages with too much of it will see their messages reaching…

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Justice Mitchell demos FanWi.se at iSummit 2012

September 20, 2012
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Fanwi.se

iSummit 2012 was a great two day event full of the latest social media ideas, local start ups, and strategies for small and large businesses alike. One of the standout technologies presented was FanWi.se – a social media enabled device that provides real world rewards for virtual actions. Fanwi.se lets companies craft the perfect social…

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Social Influence with Pam Moore

September 19, 2012
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Pam Moore at iSummit

Note: There was no free wi-fi at iSummit, which prevented my liveblogging the conference. But I did take notes. So I’ll be using them to continue my iSummit coverage over the coming days. Not as exciting, I know. Regardless, I hope can create a bit of conversation here. One of my favorite speakers at iSummit…

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Lessons from Gamification

September 17, 2012
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Tim Tryzbiak from ootii wants to dispel some myths about gamification and provide some useful building blocks for building your own gamification. Turns out, gamification isn’t all that new. Greenstamps, McDonald’s Monopoly game and even just chores and rewards at home all use the same principles. First a few myths: You don’t have to build…

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Stephan Barrett from Rise talks Storytelling

September 17, 2012
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The first iSummit session in the Content Strategies Room is “Storytelling in the digital age” presented by Stephan Barrett from Rise. Barrett believes that the future is in building a team to perform storytelling in the digital age. He put those into building his digital agency. According to Barrett, three things are important to using…

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