iSummit 2012 was a great two day event full of the latest social media ideas, local start ups, and strategies for small and large businesses alike. One of the standout technologies presented was FanWi.se – a social media enabled device that provides real world rewards for virtual actions. Fanwi.se lets companies craft the perfect social marketing message and have it sent to the friends and fans of their real world customers in a consistent measurable…
Note: There was no free wi-fi at iSummit, which prevented my liveblogging the conference. But I did take notes. So I’ll be using them to continue my iSummit coverage over the coming days. Not as exciting, I know. Regardless, I hope can create a bit of conversation here. One of my favorite speakers at iSummit was Pam Moore (aka @PamMktgNut). I’ve followed her online for years and found her to be a pioneer in online…
Tim Tryzbiak from ootii wants to dispel some myths about gamification and provide some useful building blocks for building your own gamification. Turns out, gamification isn’t all that new. Greenstamps, McDonald’s Monopoly game and even just chores and rewards at home all use the same principles. First a few myths: You don’t have to build a game, it’s not just about ‘points,’ and not all badges matter. When you spam someone with badges and notifications…
The first iSummit session in the Content Strategies Room is “Storytelling in the digital age” presented by Stephan Barrett from Rise. Barrett believes that the future is in building a team to perform storytelling in the digital age. He put those into building his digital agency. According to Barrett, three things are important to using storytelling in your business. You have to know Why storytelling is important today; how to create your brand story; and…
This will be the second year for iSummit in Orlando and my first time attending. As I do at most of these events, I intend to liveblog as much as I can here on Social Media Orlando. Which means, after a year on hiatus, it’s time to let this blog out for some fun. Topics will focus on Social Media with an emphasis on where it intersects with Orlando. Which brings me to iSummit. I’m…
