Blog Archives

#zimmerman: Use of Social Media in the Zimmerman Defense

June 13, 2014
By
George_Zimmerman_front_of_head

The George Zimmerman trial started jury selection one year ago this week. Now, hear for the first time, the story behind the first active use of social media by a defense team in a high-profile legal case. Not only did social media give the defense team the upper hand when it came to public relations, it was crucial in the court room as well and helped lead to a successful defense of the defendant. The…

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Blogging Advice: The 5 Basics

June 10, 2014
By
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I keep meaning to post here more often. Since I just offered my advice to someone I don’t know on how to improve their blog’s reach, I thought I would air my dirty laundry, share it here, and open myself to critique. Read these five tips and let me know if you think I’m on the right track or if I’ve drunk too much of the social media kool-aid. Are you a new blogger? Have…

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Facebook’s New Reward for Embedding Videos

May 6, 2014
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Facebook’s New Reward for Embedding Videos

Facebook is clearly rewarding embedded video. Stats already reveal videos like Instagram or other embedded video already gets an automatic boost in terms of edge views. Now Facebook will offer brands more statistics related to how well their embedded video performs. This move by Facebook also appears intended to strip YouTube of pre-roll ad revenue and claim it for their coffers. As a video content creator, I can tell you right now why I prefer…

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Running a UCG Contest on Social Media? The FTC Has Something To Say

April 16, 2014
By
uncle-sam-we-want-you

For those of us who are nose deep in social media strategy everyday, it’s hard to remember that the field is still in relative infancy. Print, Radio and TV advertising has been around the block more than a few times and the norms and regulations are fairly set and seldom updated. But we’re still learning the ins and outs of what is and isn’t permissible in social media. Case in point is a letter to…

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Facebook Fraud *or* Why Not To Buy Fans From Facebook

February 11, 2014
By
faux-fans-facebook

Do you have a Facebook page for your brand? Have you ever used Facebook Ads to ‘buy fans’? Many companies consider it best practice to keep a few low level, very targeted, ads running, just to help with brand visibility on Facebook. Or maybe you’ve written a post and ‘boosted’ the readership via a Facebook ad. If so, what you’re about to watch will probably depress you. The sad truth spoken in this video, from…

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