Blog Archives

Running a UCG Contest on Social Media? The FTC Has Something To Say

April 16, 2014
By
uncle-sam-we-want-you

For those of us who are nose deep in social media strategy everyday, it’s hard to remember that the field is still in relative infancy. Print, Radio and TV advertising has been around the block more than a few times and the norms and regulations are fairly set and seldom updated. But we’re still learning the ins and outs of what is and isn’t permissible in social media. Case in point is a letter to…

Read more »

Facebook Fraud *or* Why Not To Buy Fans From Facebook

February 11, 2014
By
faux-fans-facebook

Do you have a Facebook page for your brand? Have you ever used Facebook Ads to ‘buy fans’? Many companies consider it best practice to keep a few low level, very targeted, ads running, just to help with brand visibility on Facebook. Or maybe you’ve written a post and ‘boosted’ the readership via a Facebook ad. If so, what you’re about to watch will probably depress you. The sad truth spoken in this video, from…

Read more »

Why You Need to Get Started Video Marketing

February 8, 2014
By
youtube-logo

The numbers are shocking. More than 1 billion unique visitors tune into YouTube every month. YouTube is the second largest search engine and the third most visited website on the internet. It’s the next best thing to people meeting you face to face. In many ways it’s better. Your YouTube video can be there when you can’t. When the buyer is thinking about making a purchase. That’s why you need to get started video marketing…

Read more »

The Importance of Mining Existing Fans to Grow Facebook

July 24, 2013
By
facebook-fans-low-engagement

Low Quality Posts Can Hurt Facebook Performance Facebook is always playing with its edgerank algorithm that determines how many of a page’s fans actually see posted content. Since late last year, Facebook has been placing more emphasis on negative feedback received by a channel. Pages with too much of it will see their messages reaching fewer and fewer of their fans. Negative feedback, a slight misnomer since some of the action taken isn’t really negative…

Read more »

Justice Mitchell demos FanWi.se at iSummit 2012

September 20, 2012
By
Fanwi.se

iSummit 2012 was a great two day event full of the latest social media ideas, local start ups, and strategies for small and large businesses alike. One of the standout technologies presented was FanWi.se – a social media enabled device that provides real world rewards for virtual actions. Fanwi.se lets companies craft the perfect social marketing message and have it sent to the friends and fans of their real world customers in a consistent measurable…

Read more »

Receive Updates via Email

* indicates required

Follow me on Twitter