Hybrid Publishing – The Cult of Personality

October 10, 2011
Hybrid Publishing – The Cult of Personality

It’s no secret that Social Media alone isn’t enough to provide success for publishing. In fact, as Steve Rubel points out in today’s Advertising Age, a new style of ‘hybrid’ publishing is really driving many of the conversations across the internet. What many fail to see is that the dirty little secret of social media, according to a study by researchers at HP, is that most conversations are driven by media outlets, not individuals. However,…

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